Short, because we actually follow them.
1. Prices are sacred. Every price we print is real, verbatim, and dated. Listing prices come from the listing. Sunbed prices come from going. If we can't verify a number, we don't print it.
2. We punch at prices and taste, never at people. No owners named, no agents named in captions, no photographs of people. The joke is the €22 million, never the person asking it.
3. Sources are always linked. Wire briefs summarise reporting done by others; the original source is linked on every dispatch, prominently. Listing pages link the live listing. We are a raised eyebrow, not a replacement for the people doing the work.
4. Takedowns are honoured fast and without drama. If your listing features here and you'd rather it didn't, one message removes it. The page will say the lot was withdrawn. That's the whole process.
5. Corrections run at the same volume as the mistake. Get something wrong, fix it visibly, date the fix. Deadpan doesn't mean unaccountable.
6. Paid is labelled. Nothing on this site is currently paid-for content. If that ever changes, the piece itself will say so. The jokes are not for sale; the verdict of the MAD/FAIR jury certainly isn't.